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Build Your Business with Strong Brands - not a Mountain of Cash Marketing Articles | November 28 Donte Jackson Limited Jersey , 2001
You're having the gang over on Sunday to watch the football gameon TV. Which pizza parlor do you call? Your child needs braces. Which ... does everyone intown go to? You want to sell your hou


You're having the gang over on Sunday to watch the football game
on TV. Which pizza parlor do you call?

Your child needs braces. Which orthodontist does everyone in
town go to?

You want to sell your house. Which Realtor do you call?

The answer is the same in each case: the one that has the best
brand. Branding is important because it makes sales easier!

Realtors, dentists and restaurants all have brands. So does
every small business in the world. Sure, we think that only
Fortune 500 companies, like Coca Cola and Procter and Gamble
have brands. But that's not true. Every company has a brand
image. Whether the brand image is good or bad, or if it is well
known or invisible is up to you.

If you're involved in marketing in any way DJ Moore Limited Jersey , shape of form,
you've heard the term "branding" but you probably couldn't
define it. And if Regis asked you "Is that your final answer?"
you'd probably take your money and run rather than risk losing
your cash.

That's because if you asked 50 marketers to define "branding,"
you'd get 50 different answers. Very few people agree on what
branding is, but they do agree that is important in building
sales and profits.

So what are brands and why are they important to you?

Brands make selling easier!

Plain and simple.

To understand branding, we need to understand what branding
isn't.

From my studies and research that includes hundreds of
interviews with top marketing managers at large and small
companies Womens Jordan Scarlett Jersey , I've come away with several conclusions:

1. A brand is not a logo, slogan, catchy saying, mission
statement or publicity campaign.